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15:["$","p","p-2",{"children":"Ces faux avis de synthèse seraient indétectables par les outils d’analyse sémantique déployés par les sites d’avis pour tenter de repérer des avis fabriqués, constatent les chercheurs américains. Ce qui ne veut pas dire qu’ils passeraient forcément entre les mailles du filet, car d’autres filtres existent. Les chercheurs invitent les professionnels du secteur à s’emparer du sujet et à imaginer de nouveaux modes de défense, face à ce nouveau type d’attaques, qui pourraient se propager à d’autres secteurs (partout ou du contenu textuel est généré)."}]
16:["$","p","p-3",{"children":["SE DOTER DE DÉFENSES PLUS SOLIDES",["$","br","br-0",{}],"\nCe phénomène naissant illustre une nouvelle fois la nécessité, pour les business se basant sur des avis clients (et ils sont de plus en plus nombreux) de se doter d’un processus de vérification rigoureux, combinant plusieurs techniques (croisement des données de géolocalisation, du fichier clients…). Et pas seulement pour contrer les faux avis, mais aussi pour éviter tout biais dans la collecte, le traitement, la publication des avis. C’est justement l’objet d’une norme internationale, ISO 20488, basée sur la norme française NF Z74-501, en cours d’élaboration."]}]
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