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16:["$","p","p-5",{"children":"Il s’agit d’un partenariat commercial : Google sera rémunéré à chaque réservation sur BlaBlaCar réalisée depuis son service de cartographie. Le prolongement d’une stratégie poursuivie depuis plusieurs années, explique au JDN Philippe Cayrol, directeur des partenariats chez BlaBlaCar. « Nous voulons être présents sur chaque site où un passager cherche à comparer des options de transport. » BlaBlaCar a notamment noué des partenariats avec les comparateurs Kelbillet et GoEuro ainsi qu’avec le planificateur de voyage ViaMichelin."}]
17:["$","p","p-6",{"children":"Si ces partenaires sont des spécialistes du voyage longue distance, ce n’est pas le cas de Maps. L’application de Google a-t-elle vraiment des chances de constituer la première étape du parcours client dans le covoiturage ? Philippe Cayrol reconnaît que les habitués qui font le même trajet fréquemment n’ont pas le réflexe de passer par Google Maps, mais espère qu’ils l’auront pour des voyages plus inhabituels. Il estime par ailleurs que « le contenu crée le trafic ». « Google référence de plus en plus les solutions de transport longue distance. Les gens peuvent être amenés, sachant que ça existe, à étudier plusieurs options », analyse-t-il."}]
18:["$","p","p-7",{"children":["$","strong","strong-0",{"children":"BlablaCar rejoint la SNCF et Uber"}]}]
19:["$","p","p-8",{"children":"En France, Google Maps a passé des accords avec la SNCF et certaines régies de transports en commun permettant de les intégrer aux calculs d’itinéraire, mais sans aller jusqu’à rediriger les utilisateurs vers leurs applis pour qu’ils achètent leurs billets. Seul Uber est déjà intégré à Google Maps à la manière de BlaBlaCar, dans une section dédiée aux VTC. D’autres partenariats de ce genre existent à l’étranger, mais c’est la première fois que Google en noue un avec un service de covoiturage longue distance. « Cela montre que c’est devenu un mode de déplacement à part entière », se réjouit Philippe Cayrol."}]
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